Global pandemic brings new opportunity to property development industry 2020-03-27
The outbreak of COVID-19 has undoubtedly changed our ways of living. The new ‘social distancing’ requirement has brought one of the biggest challenge in recent years to the traditional way of selling properties.
While this appears to be a temporal shut down of property sales, a few have however found the way out. On February 13th, Evergrande, one of the largest property developer in China, announced to shift its entire property sales business online. A record-breaking 44.73 billion RMB (approx. 6.3 billion USD) sales revenue was achieved as a result, by the end of February.
This message from this success is clear – the pandemic did not bring recession to property market, instead it urges an evolution of the way we sell properties. The idea of online property sales has been existing for long yet it has not been taking a significant role in property market. The underlying reason was not because it was ineffective, but because buyers have adapted the habit of onsite sales. With global quarantine removing the option of onsite sales, a perfect window is opened for the adaptation of online property sales.
With multiple years of experiences in the field of real-estate digitalization, 51WORLD proudly presents two ideal products for the evolution - 51Cloud Rendering Platform and H5 Mobile Display Suite
51Cloud Rendering Platform
Now that world is in quarantine, it would not be possible to meet up with property buyers in a display suite or go through the model, floorplans and brochures face-to-face with property buyers.
What if there is a way to do all these online, with no requirement on device?
51Cloud makes the wish come true.
This solution is built upon 51Cloud powered with 51WORLD 3D Interactive Sales System. The cloud server runs the 3D sales system and shares screens with both salesperson and property buyers, accommodating the delivery of sales pitch by the salesperson.
51Cloud Rendering Platform is installation-free with 24/7 availability. Sales pitch can be delivered anytime, anywhere. Connecting is as simple as sharing a web link, giving salespersons convenience and freedom like nothing else.
System Showcase
51Cloud login page, the system is capable of supporting English, Chinese and other languages.
Sydney Harbour Scene
Regional Planning
Project Masterplan
Landscape Walkthrough
Unit Selection (includes all floorplans)
Indoor Walkthrough
Last but not least, the system is capable of integrating all marketing materials, including CG images, videos and brochures. Salespersons will be able to access everything about the project from the system.
Why is 51Cloud your best solution?
1.Powerful and immersive 3D effects help to deliver a next to real-life tour
2.Web based with no installation nor delay
3.Screen share and voice call ensure the best interaction and communication
4.Save training cost and prepare for the future
On top of cloud rendering and sales features, 51Cloud Rendering Platform is also packed with a built-in data analysis system. The system automatically records each instance of use, tracking projects presented and duration of the sessions, generating advices for sales teams to better focus their sales activities.
H5 Mobile Display Suite
Imagine you just found an incredible property, eager to share with your friends or persuade your family to buying it. There should be a better way to achieve your goal than bringing them to the display suite going through everything over again.
51WORLD’s H5 Mobile Display Suite is the ideal solution.
H5 Mobile Display Suite is a web-based system for online promotions and spreading. Designed for mobile devices, the application packs a set of features to showcase project region, masterplan, landscape and unit information.
How does H5 Mobile Display Suite help?
1.720° panoramas, intuitive and easy to use
2.Share and distribute through a simple web link or QR code
3.Integrate with CRM system
Sample Mobile Display Suite: http://51vr.com.au/webcase/xkh1j9nztzcuzzkq/
51Cloud Rendering Platform and H5 Display Suite are both great options for online property sales. With long service history, both products have received positive feedbacks from multiple property developers and sales agencies. 51WORLD shall continue to improve the products, facilitating the property development industry with the best tools to withstand this difficult time, for we believe what lies beyond this winter is a time of harvest.
全球疫情持久战，线上销售成为地产行业的新机遇 发布于2020-03-27
新冠肺炎疫情当前，如何把房卖出去成了全世界房企的头号问题。
目前，全球新冠疫情处于爬坡阶段。数千例的确诊数字让澳大利亚如临大敌。为此，澳洲政府在上周宣布“封国”，社交疏远(Social Distance)成为人们新的相处方式。而当地房地产销售也遭遇到前所未有的困境。
中国地产行业在疫情期间的自救经验值得借鉴。一个月以来，143家房企尝试“云看房”。而成绩单更引人瞩目。中国地产巨头恒大全面实施“网上购房”。仅3天，恒大各项销售数据呈现爆发式增长，其中客户认购房屋47540套，总价值约580亿。
疫情下严格的社交疏远，是培养买房者新消费习惯的难得窗口期。配合适当的销售策略，远程售房对消费者有足够的吸引力，也能带来显著的销售业绩提升，是地产行业度过疫情严冬的新道路。
不过，传统的远程售房，长期存在着一些难以解决的问题：
电话或社交媒体上的长篇大论，很难引起客户的兴趣和购买欲望。
传统的效果图和PDF楼书无法支撑销售说辞，客户也难以对楼房形成直观感受。
少了沙盘模型和纸质楼书，销售很难为客户精准选房。
51WORLD依靠房地产行业多年的沉淀，为房企提供了两款远程售楼神器：51Cloud云渲染平台以及H5移动案场。
51Cloud云渲染平台
51Cloud 网页客户端登录界面。系统支持中英双语操作，并可针对需求提供其他语言。
亮点一：强悍云渲染效果和3D交互式的体验，看房身临其境。
51Cloud云渲染平台了提供3D沉浸式看房体验，炫酷的画面与新颖的互动，高性能主机级别清晰画质和流畅体验，让客户欲罢不能。
51WORLD克隆悉尼港
室内漫游
室外场景
亮点二：Web展示，无需下载等待。
借助云端部署及边缘计算技术，无需下载任何软件，可以突破设备限制，根据不同情况，利用PC、iPad、手机等各类终端，远程向客户展示真实房源状态。
区域规划概览
项目沙盘
园林漫游
亮点三：云端同屏操作，销售与客户即时沟通。
异地同屏和语音通话的交互功能，让销售可以介绍项目的信息和全部卖点。客户只需有一台家用终端设备，便可和销售进行实时沟通和同屏看房。在线讲房、看房、选房，一步到位。
窗景展示
在线选房
亮点四：数据统计，客源管理，售房更轻松。
51Cloud云渲染平台还提供了售房数据统计功能。销售人员可通过系统记录知晓每个项目的访问人次、访问次数、访问长度及时间段等信息，合理地分配服务器资源，制定接下来的市场计划。
数据统计界面
H5移动案场
H5移动案场是另一款为买房者量身定制的简易版手机端看房工具。
单一视角总觉得不过瘾?看到好房无法用语言向家人描述?案场访问情况难以掌握?
戳一下，看H5实景案例!
http://51vr.com.au/webcase/xkh1j9nztzcuzzkq/
亮点一：720°全景视角，随时呈现。
只需要简单拖动视角、滑动缩放、点触标记，就可以在房源内穿梭。。
网页端720°全景展示
亮点二：一键分享，全家看房。
一个二维码或者一个链接，就可以在社交媒体上转发分享。从房屋布局、真实光照，到实际体验，买房者都能亲自体验。操作简单，老人小孩也能轻松上手。
亮点三：数据盘点，助力销售
此外，移动案场也为地产销售还提供了强大的数据分析整合能力。置业顾问通过拓客小程序(SaaS平台)，方便了解意向购房者在移动案场的访问数据，并处理预约信息。管理者则可以了解案场的整体购房意向，合理制定团队指标，调整销售策略。
51WORLD正在持续完善51Cloud云渲染平台和H5移动案场产品，如大幅缩减云渲染带宽需求，迭代H5移动案场产品，助力全球房地产企业渡过疫情难关，保障特殊时期的房屋销售。
51WORLD将提供全球领先的数字孪生产品和服务，和房地产行业一起迎接疫情消散的那天。